Known for the cool-kid vibes of their packaging and their on-trend shade offerings, the brand boasts 1.1 million followers on Instagram. Beauty brands especially are beginning to take on the new route of influencer marketing, and already, they are seeing the payoffs. Beauty brands use social media and influencers to connect with consumers. Now TikTok is all the rage these days (even if its future is uncertain.) Leva Bonaparte hasn't been afraid to call out her "Southern Charm" cast mates and talk about pertinent issues on this season of the Bravo hit. Her latest Huda Beauty product is Glow Coco Hydrating Mist, a three-in-one prime, set and refresh spray. From all-out celebrities like Kim Kardashian West to micro-influencers, everyone and anyone with a following is looking to get in on the action. These are the top beauty influencer brands to know. These easy-to-use silicone mask brackets are wildly popular. In recent years, the brand has become ubiquitous for its sleek ads and social media-heavy marketing. Work with Innovative Fashion, Beauty & Lifestyle Brands. We have got you covered! Leela and Lavender â This multi-brand store is always looking for ambassadors to expand the reach of the company. You should make this your New Year's resolution, Kamala Harris covers Vogue â and the photo shoot is causing a stir, Save your makeupâand your skinâwith Amazon's best-selling $3 mask hack, Trump mobsters flying called 'dangerous' by some flight attendants. Founded in 2012, Melt taps into the oft underutilized world of YouTube for their marketing. Before she launched Lawless Beauty in 2017, she was a certified holistic health coach, yoga instructor and founder of Suja cold-pressed juices. One of the original players in the influencer marketing boom, the beauty industry has content creation down to a science. How to explain the Capitol riot to children of all ages: âPowerful teaching momentâ, Act fast! We help you to grow business through social media. Izzy and Liv is looking for adult and kid ambassadors. Sign up for WWD's Newsletter. "These minds are not just for math equations â we have to teach them how to be critical thinkers of their society," says one teacher. If youâre a luxury brand looking to understand influencer marketing or a non-luxury brand whoâs curious about luxury marketing, the stories of these 5 luxury brands are something youâll be interested in: By collaborating with beauty gurus, and sending product to be reviewed, the cult brand creates an air of authenticity. With multiple benefits and free bundles, beauty brands offer an easy extra incomeâ¦ and lots of fun for influencers who enjoy playing around with beauty essentials. Lysol kills 99.9 percent of germs and bacteria on household surfaces. A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. Miya Ponsetto, the woman dubbed "SoHo Karen," has been arrested â a week after saying, in her defense, "I'm Puerto Rican.â Yahoo Life spoke to experts in Afro-Latinx culture to break down why that's a damaging sentiment. And with her just launched beauty brand, Elaluz, sheâs helping everyone else find theirs, too. She wanted to share her healthy choices and as her lifestyle blog grew into so much more, Lawless Beauty became part of that. Some teachers opted to discuss the Capitol riot with students. ', Travel influencer goes viral after doing her hair on a 6-hour flight: âBlack women are magicalâ, Couple won $1 million on lottery ticket. We Connect You with Brands that are looking for more Exposure on your Social Media! In terms of influencer marketing, Instagram in particular has been home to many successful campaigns for the brand, utilizing popular influencers like Victoria Magrath to showcase the benefits of their products. Through concentrated micro-influencer campaigns, and the advent of the âNYX Face Awardsâ (a makeup competition that encourages entries from across the web), NYX has become top tier in itâs drugstore demographic. The internet has changed the beauty industry for good. Top Beauty Brands Influencers. Power couple Robert and Christina are US-based fashion influencers with a lifestyle blog and 430k Instagram followers. One of the original players in the influencer marketing boom, the beauty industry has content creation down to a science. We work with over 100,000 influencers who help brands â¦ From classic brands redefining themselves for a fresh generation of buyers, to newer companies looking to make their mark, influencers are all over the social pages of notable beauty names. And as if one label wasnât enough, she brought her skin-care brand, Wishful, into the world earlier this year. Powecom is one of the only KN95 mask brands recommended by the FDA. These wildly popular storage containers are nearly 60 percent off. Model and Blogger Rocky Barnes shares her new collection and her quarantine favorites. Below find ten of our favorite brands who banked on influencer marketing. Using influencer marketing is one of the best ways to digitally tell a beauty brandâs story with a powerful medium: people. Fashion and beauty influencers are one of the biggest sectors for influencer marketing in Brazil. Her honey-based hair-care line, Gisou, has something to do with that. Receive a 40% off discount in exchange for high-quality pictures. On their own, influencers Marianna Hewitt and Lauren Gores each have an impressive following on social. The K-Beauty Advocate â Althea Fill-out this form to learn about the perks you get when youâre chosen as Leela & Lavender ambassador. This couple is ringing in the new year $1 million richer! Beauty brands on Instagram have become increasingly recognizable due to a significant push in the growth of the beauty industry as a whole. The pretty, sheer red shade works on every skin tone and has buildable cover that wonât budge. Bold Creators Club, as the top Brazilian influencer agency, works with the top beauty and fashion influencers of 2020.Discover with us who are the best fashion influencer to follow and to hire in the Latin countries. This fast-growing company has since itâs founding in 1999 found new life in influencer marketing. Influencers have loyal social media followers that trust what they have to say. He just launched his very own brand, ONE/SIZE, to share that knowledge. Makeup artist Huda Kattan launched her beauty blog out of her Dubai apartment in 2010 and it practically exploded overnight. They officially became a team with the launch of their skin-care line Summer Fridays. You probably know Tina Craig better as Bagsnob. For Annie Lawless, beauty truly goes more than skin deep. In 2011, it partnered with a bunch of bloggers for a limited-release line. For this list, weâve selected some of the top beauty brands created by celebrities, makeup artists, and influencers. This high-end beauty brand hit the influencer ball so far out of the park, that they are perhaps best known for their campaigns themselves. Your Instagram must be public, have over 500 followers, and the search is only open to USA residents. Collecting our favorites from personalized haircare products to makeup brush sets, here are 5 beauty brands looking for influencers! Skin is hydrated, soothed and balanced with a combination of coconut milk, coconut water and coconut oil. The brand launched in 2018 and through Tatiâs own platform, including her YouTube channel that averages 30 million views per month, the brand successfully saw one million people shopping on the website in â¦ Access Influencers in minutes. Businesses are missing out on opportunities to connect and communicate. 8 brands already using the power of nano-influencers. Creating content for both LâOrealâs website and social channels as well as their own, the campaign has allowed the brand to capitalise on the influencersâ combined reach of 5.5m. The 35-year-old is taking a different approach to losing the baby weight after her third child. These are all the FDA-authorized KN95 face masks in stock at Amazon right now, Jodie Turner-Smith says childbirth is 'goddess-level s***', Ciara is âlovingâ her postpartum body after losing 28 pounds: âIâm embracing every stepâ, Why Leva Bonaparte had no problem calling out Kathryn Dennis on 'Southern Charm': 'I'm actually being her friend', Rocky Barnes shares her quarantine favorites, Lysol wipes, spray and hand sanitizer are somehow in stock at Amazon. Several have taken it even further and funneled their followings into launching their own beauty lines. The same can be said when she started Huda Beauty in 2013 with false eyelashes when she couldnât find the perfect pair. Then there was Instagram. Their blog focuses on fashion, décor, and travel, and documents their life together as a married couple. The line launched with two lip products, a hydrating treatment and a stain, and will eventually expand into more makeup, skin care and hair. She cornered the fledging influencer landscape when she started blogging all about bags back in 2005. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudsonâs Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; â¦ Some parts of this page is not supported on your current browser version. Her All Day Wear Felt Tip Illustrative Eyeliner is the real deal. Sign up for Yahoo Lifeâs daily newsletter, Kamala Harris's Vogue cover ruffles feathers online, Etsy removes âCamp Auschwitzâ shirt following Auschwitz Museum's request: 'Painful to survivors', Study of COVID-19 hospitalization rates may be best evidence yet for reopening schools, say researchers, Skip the diet and dating goals? Makeup isnât just for women and Patrick Starrr reached celebrity status by showing just that. Connecting brands with all types of influencers across multiple social media platforms. An instant classic, it lives up to its name by erasing the signs of jet lag, including dullness, dryness and uneven texture. As an ambassador, you willâ¦. Thatâs especially true of her newest launch, Make Me Blush Velvet Blush. As proof, her first platform was blogging on Xanga back in 2003. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. Loved for their minimalist products and aesthetically pleasing packaging, the brand saw a major boost in popularity after taking advantage of the micro influencer trend. Hereâs how they approached it. One thing about Camila Coelho is certain: The influencer knows how to find her light. When they combine forces, itâs even better. According to Business Insider, beauty has become a $500 billion a year industry, due to a few trends.One of which is the use of social media platforms, specifically Instagram.. Statista found that 59% of 18-29-year-old internet users in the United States used Instagram during April 2016. The View co-host got teary-eyed talking about her family's covid tragedy. There are nine matte shades and six shimmer shades, which have pearlescent pigments for extra sparkle. ... Join a global community of influencers across beauty, fashion, lifestyle, fitness, travel, and more! The self-care favorite that made the bath bomb a must have has one of the strongest social media teams in their corner of the market. A legend of industry standard, MAC is a professional brand turned beauty guru favorite. Other peers say that's 'prejudicial. Today, we see some of the most iconic luxury brands in the world leveraging the power of influencers to connect with their prospects. Looking for the list of 100 top beauty influencers in the U.S. to follow in 2020? The Association of Flight Attendants is calling for a ban on Trump rioters, saying the "mob mentality" is dangerous to passengers and crew. Where Brands Meet Beauty. Contact us. The "Queen & Slim" actress talks about working while pregnant and parenting during a pandemic. The line was brought into the world with a single produceâtheir Jet Lag Maskâand it remains their hero product to this day. A legacy brand like EstÃ©e Lauder could be forgiven for relying solely on their name and product quality to sell makeup, but the brand has fully embraced influencer marketing. The creamy mask is chock full of vitamins, ceramides and antioxidants to revive skin, plus it gently exfoliating extracts. Starrr’s first makeup collection focuses on the eyes, with an eyeshadow palette, liquid eyeliner, gel eyeliner and liquid eyeshadow. Orglamix is a beauty and skincare company looking for ambassadors to receive free products and promote their brand. Through user generated content the cult favorite has found sustainable success that requires hardly any gimmicks. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience. Elaluz is mindfully formulated with clean ingredients and eco-friendly packaging. In fact, d id you know influencers account for up to 90% of Instagram engagement for cosmetics brands? Experts warn against it. Brands are looking for more product exposure by hiring influencers in the beauty & fashion industry. From the following of one influencer alone, they were able to sell 25k units in under a half hour. One of the newer brands of the bunch, Glossier was founded in 2010. Coelho looked to her own life and the products she relies on as a global jetsetter, and also tapped into her Brazilian heritage. Camila Coelho just introduced Elaluz with two lip products and much more to come, while Huda Kattan has been creating products people canât get enough of since 2013 with Huda Beauty while continuing to grow her brandâs insanely huge Instagram following. Grab the good stuff while you can. In reality, some of the worldâs largest brands have already begun to harness the power of the nano-influencer community. The pair married in 2013 and moved from New York to Arizona where they started thâ¦ Now TikTok is all the rage these days (even if its future is uncertain.) Created by beauty influencer, Tati Westbrook, Halo Beauty is a brand that focuses on cosmetic nutritional supplements that support healthy looking hair, skin and nails from within. Must Read: Beauty Brands Are Being Called Upon to Change, Black Creatives Speak Up About Racism in Fashion Plus, why fashion can't wait for consumers to demand sustainability. Mirsalehi launched Gisou in 2015 and her top seller, the Honey Infused Hair oil, is based on her motherâs concoction. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. The talc-free, soft pressed powder formula feels like silk on the skin and blends into a beautiful flush that looks natural. The brand also paired with Caitlyn Jenner to make a collection of cosmetics. First there was YouTube. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. A psychologist shares tips for talking to children of all ages. Mirsalehiâs mother is a hairstylist and used beesâ signature ingredients to make her own hair products. email@example.com. Iâm Fabulous Cosmetics is looking for new Instagram Influencers to receive FREE products and promote the brand. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. Putting TikTok's 'homemade' iPhone camera filter hack head-to-head with professional gear. Its hero ingredient is an exclusive, patent pending resurfacing compound molecule that keeps damage at bay. The cosmetics brand, TooFaced, has been known to work with beauty digital influencers throughout its history to increase its following. Vice President-elect Kamala Harris is on the February cover of Vogue, but many are taking issue with the photograph. Then they gave $1,000 to helpful grocery store workers, Stock up on KN95s: These FDA-approved masks are just $2 a pop at Amazon, Hereâs how 'SoHo Karen' â who dissed Gayle King before her arrest in California â defended her actions: 'I'm Puerto Rican. By Stephanie Saltzman Iâm Fabulous Cosmetics is a small batch, vegan + cruelty-free cosmetics company in search of individuals who are just as passionate about the same. Sign Up. Each shade in the Visionary Eyeshadow Palette is packed with pigmentâone swipe is all thatâs needed for major color. Craig took streamlining her beauty routine into her own hands by launching UBeauty in 2019 with a single product meant to replace almost all of the others, the Resurfacing Compound. Loved for their pigmented products, the brand saw a gigantic boom in sales after partnering with popular Youtubers on limited edition highlighters. brands 10 year challenge, brands, branding, twitter, instagram, trends, 10 Brands Doing The #10YearChallenge Right, 10 Brands Doing The 10YearChallenge Right, Brands 10YearChallenge, top 10, top. No matter how you use it, the hair oil deeply conditions, leaving shinier, stronger strands. Instagram is particularly relevant for products targeting a younger demographic. Join thousands of Influencers & Bloggers receiving weekly opportunities for free products, paid posts, discounts & more. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. The company uploads tutorials to their personal YouTube page, and reposts fan influencers to their Insta. 0+ Certified influencers in our community 0+ The beauty industry, in particular, is embracing influencers in a major way. The newest of the group, cruelty-free brand Milk Makeup started making a name for itself after itâs 2016 inception. The long wear liner has a super fine, marker-esque tip to make it easy to draw bold lines with the pitch black, quick drying ink. LâOrÃ©al is one of those brands that, through quality products at affordable prices, has managed to become a household name. Beauty Clout connects you with influencers fast! As Negin Mirsalehiâs six million Instagram followers know, she always has picture-perfect hair. Each platform has created a plethora of beauty influencers, and the influencer economy is worth an estimated $10 billion. Known for their full coverage foundations and long-lasting lipsticks, MAC turns to influencer marketing to keep their brand fresh. Going for the all-encompassing approach of using both big names and internet favorites, EstÃ©e Lauder has tapped into both the allure of celebrity and the authenticity of straightforward social influencers. The Lip & Cheek Stain is infused with coconut water to keep lips soft, smooth and hydrated, along with Brazilian guarana and prickly pear extract. For the latest news, follow us on Twitter, Facebook, and Instagram. When the bubble will burst is anyone's guess, but for now influencers, brands and beauty fans alike can bask in the moment. Its list of uses is long: Itâs an overnight hair treatment, pre-styler and finisher, to name a few. Please upgrade the browser to the latest. Parents may struggle to explain the attack on the U.S. Capitol. Itâs quite possible that Michelle Phan was the very first influencer. She started her YouTube channel in 2007 and revolutionized the way we approach beauty. A new study looked at the effects of school re-openings on the hospitalization rates of people with COVID-19 and found that it appears to be safe for schools in most counties to reopen. Need an excuse to get organized? Now a standard for their long-lasting liquid lipstick formula, industry professionals will perhaps most remember the brand for the resounding success they had in their initial launch due to just that. Founded way back in 1909, the brand is known as a drugstore staple. One of its biggest digital initiatives has been the âBeauty Squadâ campaign, which involves a number of influencers creating YouTube videos and articles on the latest beauty trends. Learn how. The clean cosmetics line is all about embracing the safest formulas that still deliver quality and color payoff. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. For seamless application, use the new Make Me Blush Brush, a classic tapered blush brush with vegan, cruelty-free fibers that are designed to deposit pigment evenly. A campaign of note saw select influencers creating their own unique lipstick shades. How does this TikTok camera hack compare to professional filters? Doctor is using hair lice medication to treat COVID-19 patients. Phan started Em Cosmetics with LâOrÃ©al in 2013 and eventually bought the line from the brand and relaunched it in 2017. Cruelty-free and vegan, the formula is waterproof and smudge-proof to clock impressively long hours. Weâve all heard about the many beauty perks of honey, which is packed with antioxidants, vitamins and minerals, but thereâs also propolis, which bees use to build their hives, a natural preservative that strengthens and protects hair from heat damage. Initially, influencers served as the faces of beauty brands and collaborated on collections with major companies, putting their star power behind everything from eyeshadow palettes to skin care to hair products. MAC and 10 beauty influencers Cosmetics brand MAC is no stranger to collaborating with influencers. Beauty brands everywhere are partnering with influencers to share their products on social media. Created by the famous Kardashian sibling, Kylie Cosmetics is unique in that the vast majority of its marketing campaign relied on Kylieâs celebrity, and the subsequent social media buzz. ', Sunny Hostin says on 'The View' both of her in-laws died of COVID: 'We are in deep grief'. Perhaps the least known of the list, Melt Cosmetics is nonetheless influencer savvy. Available in seven shades, itâs infused with shea butter, almond oil and squalane to moisturize and nourish the skin. "Throwing the kitchen sink at patients with medications and supplements is dangerous,â one expert tells Yahoo Life. Mirror, mirror on the wallâ¦ Beautyâ a multi-billion dollar industry that keeps on growing. One of the biggest beauty influencers on the planet, the self-taught makeup artist is known for his bold and bright looks. TooFaced partners with beauty bloggers and re-posts the content generated by these digital influencers. Choose from 10 colors, and get nine pieces for just $29. For this sector alone, Influencers were the largest contributor when it came to driving buzz and MIV® for brands, with 55% of the value coming from them (compared to approximately 17 & 23% in fashion & luxury respectively). With Huda Beauty being the juggernaut brand it is, itâs hard to remember that it started out as an influencer brand, too. From classic brands redefining themselves for a fresh generation of buyers, to newer companies looking to make their mark, influencers are all over the social pages of notable beauty names. Influencers are the new celebrity endorsements. No stranger to its not-so-secret ingredient, she comes from six generations of beekeepers on her fatherâs side. See the top 503 Beauty Brands influencers. True to its name, it leaves skin glowing and smells like a beach in a bottle. Leverage the power of a story in the beauty space with this complete guide on how to effectively and efficiently identify, reach out to, engage with, and report on influencers for beauty brands. TRIBE is the worldâs fastest growing self serve marketplace connecting brands & agencies with social media influencers. The beauty industry is not just run by big companies nowadays, YouTube and Instagram beauty influencers are creating their brands and boosting brands their own social media channels. The combination of universal warm and cool tones covers the bases for every skin tone. Social media influencers are content creators, and partnering with the right ones can gain great exposure for your brand. Thereâs no doubt that social is the key when it comes to unlocking success as a beauty brand. Antioxidants, vitamins C and E, and retinol round out the ingredient list. As she embraced beauty on her platform, too, she soon had a 13-step beauty routine. Connect with brands looking for influencers. W hen it comes to nano-influencers (those with fewer than 1,000 followers), many people believe their use is relegated to the world of small start-ups without big advertising budgets. Itâs a way to increase sales, gain exposure, and capture a new audience of customers. Cassy Woodley is a pro when it comes to doing her hair while she travels. The major multitasker does it all, including hydrating, smoothing, minimizing pores, brightening dark spots and fading fine lines and wrinkles.