Product Growth @ lemlist ๐Ÿ’Œ+๐Ÿค–=๐Ÿš€ The Event Invite Pitch. Template 6 (BONUS) : Pitching to Brands as an Influencer. Mentioning the number of years you’ve been blogging gives you extra credibility and makes someone want to work with you. You personalize your email. I’ll be sharing my exact email pitch template and the 7 things you need to include in your next brand email pitch. Keep in mind that those companies have to be relevant to what your prospect does—and if they’re already big, established companies, even better. Remember: As always, you have to be genuine and honest. Brand pitch email template for experienced influencers and bloggers. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. Here are the steps to write a follow up email after getting no response: Connect with your prospects on social media, e.g. It can be formal or informal, verbal or written down. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. Now this segment has nothing to do with the cold email template or its analysis, but I thought it might be useful for those of you who are swimming in this ocean. In our target, there were 3 micro and 9 macro-influencers, from various industries such as TV, photography, food, wine, lifestyle, etc. In one of my recent posts, I explained how to create follow-up emails that your prospects can’t ignore. Another thing to keep in mind is that pitching via email isn’t the same as pitching over social media (e.g. Ones we already know and engage with, and others that we've just discovered. Approach your pitch … I’m blogging for over [Years] and have a website that gets over [Visits] monthly visits. Get familiar with some technical stuff. ๐Ÿ˜‚. We’ll close our email with a “P.S.” message. Next, we need to write a stellar introduction for your brand email pitch template. This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show. Last but certainly not least, prompting our prospect to book a meeting “this week” limits the options the prospect has and increases our chances of getting a reply (either positive or negative). Well, there you have it. Get them to notice us by replying to a comment, DM, or liking our content. At this point, you need to close your brand pitch email. Next, we’re asking a question that shows exactly what our intentions are with this email. If so, what were the elements we’ve mentioned throughout this post that you included and why? ๐Ÿ˜ฌ. If you do your homework well, you'll gain amazing insights into your influencer's world, what they like to talk about, how they run their channel, topics they've addressed in the past, and so on. Here are the stats: Let's take a look at my campaign that's translated from Serbian: Approximately one month before we started executing, we divided influencers into two buckets. You need both volume (more prospects) and personalization to see significant impacts. Next, let’s close this email in the proper manner. I particularly love … The good thing is, you now know how to reach out to brands and what elements to include in your pitch template. With Respona, you can discover prospects for your brand pitch campaign using two methods: For our example, we’re going to use the second method. Of course, it’s one thing sending 1-2 follow-up emails, and another to be intrusive and annoying. Would you be interested in discussing a collaboration between us? And now... time to show you the networking cold email templates we promised in the beginning. Let’s see how you can craft a good introduction with Respona’s editor. To hit them, we gave influencers room to create their own Instagram Stories and promote us in any way they see fit. Continuing on the previous section, most of the influencers already knew our brand at least a little. The first thing we need to clarify is how technologies affect … Make a great collaboration pitch with these email sample template examples. People can sense dishonesty, and you don’t want your P.S. Here are some of the things we’ll be covering: So, you want to pitch to a brand for a partnership. Just to try to be genuine and give your prospect a reason to continue reading. A quite important concept that allows you to catch influencers' attention. B2B Sales Automation Expert ๐Ÿ”ฅ. Brand Pitch Email Template quantity. Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. Now, there are two things you should keep in mind about marketing managers: This means you have to be creative, especially if you’re new to this. Again, the focus was on keeping a really friendly tone. It's a dark place... darker than the 2nd page of Google. It doesn’t need to be overly formal. For example, your process may include that the company will send you a free sample for testing, and once you see how the product actually works, you can start promoting it. Indeed, learning how to write a pitch email is necessary. When it is “them” (the prospect) that books a meeting, it is we who have the lead and present ourselves as a solution to their problems. Why? If you've answered yes, stick with us through this article as we're gonna talk about two brand pitch email templates that hit a 67% (influencers) and 40% (Youtube vloggers) reply rates. Always share the reasons why people should collaborate with you. Two brand pitch cold email templates to boost your reply rate + tips to make sure your messages land in the primary tab. Sales pitch email templates. Just in case, we had our profile linked in the signature if they wanted to check it out. Nobody checks SPAM folders. Looks like I jotted down some weird acronyms? After the subject line, the introduction is the first thing your prospect will see. … Next, we’re describing how we found our prospect in the first place. Liked your interview for [Magazine]. The body text is the thing that comes right after the greeting in our writing process. LinkedInCraft a subject line that doesn’t feel spammy Read More... You craft the perfect subject line. This means that your prospect has to know exactly what to expect if they’re actually interested in working with you. For example, you can share this video with your client base and your X number of your clients will check then channel. Next, we included a relevant question in our subject line that at the same time leaves some things unanswered. Now, the truth is that using the name of your prospect in the subject line doesn’t quite mean that you’ve personalized it. The body of the email mustn't exceed 190 words. We've already written about the tactics to find anyone's email address, but I'll show one of the tactics here: Don't forget to verify those email addresses to avoid painful punches on your email deliverability. Tip: Here, it is recommended that you also add a link to your media kit or a page that explains how you form partnerships. Your entire email … … The process depends on the person you're looking to contact. So, … According to a study by Backlinko, “personalized subject lines boost response rate by 30.5%.”. If … Stats that show you’re the real deal. This way, when people open the email, they'll see a screenshot of their own channel. With social media influencers, the proof is in the pudding. Respona will find and validate the best emails addresses for your prospects and will help you manage communications with these potential business partners. Email warm-up is a process that involves a gradual increase in the sending volume. What are the next steps? (With Examples), 11 Best Networking Email Subject Lines [Templates], What you need to include in your body text, How to close your email with a powerful CTA, And five more things to include in your brand pitch email, By conducting content research with Respona’s built-in search engine, By importing your own contacts and letting Respona do the rest, Examples of other companies you’ve worked with, Stats that indicate the value of your posts (e.g. If you've just created your email account, you need to warm it up. Be honest about why you’re reaching out and what you want. Brand pitch cold email template #1 This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show. In addition, we’re going to assume that the brand you want to reach out to and establish a partnership with is a lifestyle  brand—a startup that creates fine organic foods. … And start crafting your follow-up email. Email marketing is essential to any business. It’s only natural that our prospect would like to know the reason we’re reaching out to them. According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. For the sake of example, in this guide, we’ll pretend that you’re a lifestyle blogger who wants to establish some business partnerships with lifestyle brands from around the world. Of course, we don’t want to make that window too short (e.g. It’s something that you need to have on your marketing wish list. Then, we’re going to choose “Import” as our choice for inserting prospects into Respona. Then, we have to give our sequence a name and click on “Create New Step”. Thus, mentioning an event that you know your prospect knows (and most likely has attended in the past) is a smart thing to do. And combining both can feel impossible. To do that, we located the variable we wanted to insert and clicked on it. In your P.S., you can comment on a Tweet your prospect posted, a blog post they’ve published or an interview they gave which you found insightful. In this guide, I’m going to show you how you can do just that. ๐Ÿค“. The pitch … Ho… We pitched most of them with a cold email. A good sales pitch … What is the importance of a brand pitch email template… A sales pitch sets the tone for the entire customer relationship. If you're new to wholesale game, download my free sample pitch email script and get my dips for "best practices" etiquette for reaching out to buyers. The fact that the vast majority of emails get ignored may be justified—most emails are generic, too self-promotional or add no value whatsoever to the recipient. I heard about {organization} from [Conference or Event], checked your Instagram and Facebook and really liked your products. In this post, we’re going to discuss how you can successfully introduce yourself in an email. Can we try next week? ๐Ÿท. note to break your pitch. Now that we’ve covered the last thing you need to include in your brand pitch email template, let’s wrap this article up with some final thoughts. Once we click “Continue”, Respona will take us to the next step, which is to create our email sequence. If you want to pitch to brands for a collaboration, 9 times out of 10, you’ll have the marketing manager of the company as your point of contact. There are many factors that impact whether your emails go there or not. To make sure that goes smoothly for you, just follow these two links. Enjoy ongoing biz support + a community of savvy, product-based brand … When you have less brand partnership examples to share, it's crucial you keep this pitch … When an email provider performs an โ€œID checkโ€, they want to verify that the email is actually coming from you and not somebody else. Thus, adding the next steps they should follow in case they’re interested is a wise thing to do. The ideal stuff for your intro line. Hi Brand Rep, Thanks for reaching out to me about THIS PROJECT THAT DOESN'T MATCH YOUR BRAND. Here, you have to take the lead and let your prospect know more about the process of working with you. As you can see, there are lots of features within this email that helped to catch the eye of the brand.Let’s look into this more: The opening lines: From this section of the email pitch, the brand … Wondering what outreach marketing is and how to use it to grow your business? Having one will add to your trustworthiness and your memorability. FYI, two influencers that we didn't manage to grab the attention of in phase one, they both declined our offer. You can connect with people via direct messages, but email remains the #1 channel for professional communication. Trust me when I say that most prospects want to be told exactly what they need to do next. Even some of the best industry experts find it difficult to get a positive reply. It helps if your last conversation included solid discovery questions like these: 1. So, let’s craft a good CTA for you to pitch to the lifestyle brands you’re trying to reach out to. From there—and, assuming that we’ve already created a csv file with all the website URLs of the brands we want to reach out to—we can click on “Upload CSV File”. Most of them have it there. Sometimes though, it's hard to find their email addresses. SKU: IG_Email_01 Category: Digital Downloads. 1. However, if you want to get to the next level, you have to master brand pitching, and to do that, you need a great introduction. At that point, we need to click “Continue” and let Respona map the different attributes. I always suggest that you create 4-5 template variables and test them to see which ones are working better and why. Here’s the subject line we’ve chosen for our campaign: First of all, we added the first name of our prospect in our subject line. The question is: Where do you get started? By explaining what you do and what companies you’re working with, you get your prospect’s attention. The Airbnb pitch deck is also one of the most searched for. engagement rate, monthly visits), A simple question that your prospect is called to reply to, A link to your calendar so that the prospect can book a call with you, A link to your website or portfolio to let your prospect learn more about you. The first thing you need is a great subject line. This is a FREE email template showing you how to pitch … In this case, you can use personalized image feature by lemlist. This is why adding the first name of the recipient in the subject line is a smart move. It’s essential that they book a meeting instead of us booking it for them because it changes the dynamics of the relationship completely. Such a template can also convert your campaigns into saleable clicks. At this point, we’re ready to start crafting our email’s subject line. Don't know if you know, but I've given a brief overview of this campaign in our new cold email templates hub. Conferences and events are important for lifestyle brands. As you can see, right after the introduction, we’re getting into a bit more detail regarding what is that we do. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. For all the influencers we targeted, we had another project in mind... a long-term one. 1. Then, you can seek out more brand collaborations by using your best-performing templates. You can get free brand pitch … Based on that and how our live meet-up went afterward, we were deciding whether to take things forward. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. As you can see, we’re closing with a simple…. A sales pitch is a message or script designed to lead your audience to a certain action, such as an appointment or demo. Since we’re talking about next steps, it’s recommended that you use a numbered list in order to make the process crystal clear for your prospect. We think that's pretty cool. Adding a captivating introduction is therefore essential to getting your brand pitch email read. Wondering what to say to brands when reaching out for a collaboration? I know that doing sponsored posts on Instagram isn’t enough. Objective? Description Reviews (0) Description. Step 4: Working on long-term partnerships. Help with production, materials, or promotion and marketing? Let’s move on to the final element that you need to include in your pitch. So, next, we’d want to click on “Personal Templates” and then on “Create New”. These next steps are (once again) part of your email’s body text. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. That one email is the only Read More... Feel free to get intouch with us via email, 7 Things to Include in a Brand Email Pitch Template, Thing to Include #5: Call to Action (CTA), How to Introduce Yourself In An Email: 24 Templates to Use, Email Outreach: 12 Tips During Tough Social & Economic Times, How to Write a Follow Up Email After No Response [Template], 22 Outreach Email Templates That Get Replies In 2021, Cold Email Marketing: 6 Tips for Campaigns That Get Read, What is Outreach Marketing? You schedule your follow ups. However, this can definitely help, as it shows that we’ve done our research. Brand Ambassador Pitch Template. By doing so, we don't have to introduce ourselves and the tone is way more friendly. P.S. The email must addresses the recipient by their name. Don't forget the proof behind your words, because otherwise they are just words. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. When our file finishes uploading, we’ll see its name below the “Upload” button. After finishing up your follow-up, you can move on to the next step of the process and start actually sending out emails to your prospects. Make sure you don't go and just copy/paste our templates before pressing send. This collaboration pitch email template is once again very specific when it … Brand Pitch Email Template $ 0.00. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Then, we mention that we’ve done our research about the company, checked their website, Instagram, Twitter, Facebook, LinkedIn, or anything else that makes sense and is relevant. Brand Pitch Email Template – Everything You Need to Know About Reaching Out to Influencers Oliver Bridge wrote this on Jan 7, 2021 We live in an era where a strong personal brand … Your brand pitch template has to have a clear and strong call to action (CTA). I really do think that a partnership would be very beneficial to the ABC brand … Scaling often Read More... 47% of email recipients decide to open an email based on the subject line alone. #1 The one with congratulations. Let’s see how we’re doing that through our email pitch. Meanwhile, mentioning the number of visits your website gets gives your prospect an idea of the size of your audience. For the latter, we started following them on Instagram and engaging on their content... in a cool way, not ๐Ÿ’ฉ meaningless comments. We highly recommend creating a dedicated professional email to communicate with brands. Putting in that extra effort can go a long way for you and your business. that’s slightly off-topic, but shows that we’ve done our research about our prospect. Just as importantly, mentioning this process will make your prospect think that this is something you’ve done plenty of times in the past. :). As you can see, the first sentence of our email pitch is: My name is [Your Name] and I’m helping brands like [A], [B] and [C] sell more products online. People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. Keep the tone warm and casual, but professional. To craft our subject line, we’re going to use Respona’s editor. It worked pretty well for us in the past: This email is a variation of one of our past campaigns, designed specifically to pitch YouTube influencers. Be careful though: mention only those things that do indeed make sense and are truly relevant to what your prospect’s business does. To do that, you can use lemwarm that will automate the whole process for you. In fact, according to the study’s findings: “Emails with personalized message bodies have a 32.7% better response rate than those that don’t personalize their messages.”. The Wisestamp signature generator is a great free option that is super easy to use and set up. What do you want your prospect to do right after reading your email? If you’ve spoken with your prospect before, don’t start a pitch by talking about yourself, your product, or your business. And, you’ve decided to use cold emailing as a way to approach your target brand. Following up to your previous emails can have a significant impact on your campaign’s overall success. LinkedIn Influencer (from 0 to 1mln views in 4 months) ๐Ÿ”ฅ- https://www.linkedin.com/in/ilya-azovtsev/ Alternatively, they include a CTA that’s too sales-y. I have to admit that email outreach isn’t easy. Brand pitch email template for experienced influencers and bloggers. According to the same study by Backlinko I mentioned earlier, a personalized body text can make or break your brand pitch email. Monroe breaks down tips to find contact information for brands, hotels and Fashion Week info and also gives you a perfect email template … Cold blogger outreach strategy for link building/PR is a catch-22. We've outlined them all in our email deliverability checklist. Many such emails look something like this: Note: This is a cold email pitching a content piece in the hopes of getting a backlink, but most brand pitch emails look much the same. Is finding Instagram influencers and YouTube vloggers your job? 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