Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. Everyone likes to feel special. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. If you’re a beginner trying to figure out how to start to work with brands on Instagram, don’t worry, we’ve got your back. In order to get the most of each one of your brand-sponsored deals on Instagram, make sure to discuss the details upfront. To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. Or Instagram for that matter. One of the things to consider is creating a clear media kit, which you can customise to fit the specific brand on Instagram you’re in business with. And vice versa. Join Facebook groups. Thank you so much I really appreciate that!! You will probably get spammed on Instagram from random online retailers asking you to join their affiliate program. How Large Should you be Before Working with Brands? Your email address will not be published. Dear Readers, I wanted to share with you all how I reply to emails from brands who are interested in collaborating with me through Instagram. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. Depending on the type of brand, its marketing strategy, and your own resources and skills, your brand collaborations can take many different forms. Or a couple of them. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Loving this advice! Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. Always remember to start small, and test the waters first. Here is a breakdown of the most common types of collaborations — including gifting campaigns, sponsored posts, sponsored hotel stays and press trips. Now, you’re probably wondering what the h*** a media kit is. This is one of the most common BS facts regarding influencer work. Type “site:domain name + contact” in the search bar, No bragging. Look at how Jen @hellorigby sums up her mission in the about page on her blog. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. . The only thing that I would stray away from, especially if you are first starting out is including rates in your media kit. If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. I’m glad you found it helpful . We aren’t sure what to include in the email and the more we think about it, the more we freeze up and don’t send anything at all! Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. This is how each and every one of the, When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. No bragging. The short answer- by reaching out to brands as an influencer. , even the free option can provide a lot of resources. How to Look Cute *and* Comfy at the Beach, creating three high quality images for them to use, by creating a video for your audience using only that brand’s items, sharing the brand’s story with your audience through a blog post, granting them access to your audience, which is a similar demographic to theirs, what you plan on creating from the collab / how you’re going to add value to them. How to collaborate with brands on Instagram? Should you wait for brands to ask you to collaborate first? So, be sure to highlight their ROI upfront. Great tips! Kudos for making the first, and most difficult milestone. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. So, you’ll be reaching out to press, media, marketing, or communications people. Check the influencers’ number of followers, their engagement rate and their overall aesthetic to see how you stack up. Bad news travels fast. Insert links to your previous collaboration posts. Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. Now that you have a presence on social media and created your own brand, you’re able to land some collaborations. Sometimes you really Further, a lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. I hate the word “niche,” but it really is true that the more specific you get, the more opportunities you’ll have. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. Enjoyed this read? The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! I have been asked a lot about how I started working with brands and making money with my instagram. Right? This past week, I landed a dream collaboration with a brand called Princess Polly. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do. Required fields are marked *. This is another great way to get the attention of brands that are interested in working with influencers. How to use Instagram to sell? The number of posts to share – you want to be on the same page on the amount of work you’d be doing, The time span – to prepare everything to be posted on time. Yes, you don’t have to sit and wait for brands looking for influencers to find you. Influencers must be paid or at least compensated ; sometimes if they are smaller they will accept a free product, but generally brands should shell out if they are after quality content. If there is no email in the Instagram bio, now you can try to shoot them a direct message. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. If you take a look if the IG account of a micro-influencer. Partnering with influencers increases reach, brand awareness and revenue. For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. We’ve got your back. If you have an audience on Instagram, your blog, or a different social channel, you can reach out to brands to see if they want to Now that you’ve got all the facts ready, it’s time to pitch your first brand. Are you looking to increase your visibility on Instagram? Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. Forwarding this along to some clients of mine! How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. But let’s be proactive about it and take you to your next step – your first brand collab. . This is rarely the case, however. Check out related reads. Why Use Influencers on Instagram? When you do find a brand that makes sense to align with, make sure that you always operate from the mindset of value. For example, small brands on Instagram often create “prize bundles” between them. Or maybe you’ll receive an email from a Chinese retailer asking you to collaborate. Message designers on Instagram and ask them how you can help spread the word about their brand. Feel like you need some help in the growth department? Any unaddressed issue may cause unnecessary delays, or even worse, it can cost you your future deals with authority brands on Instagram. So let’s get down to the basic steps you should take before you go pitching yourself to Ralph Lauren. Of course, it wouldn’t hurt if the first brands you’re reaching out to as an aspiring influencer are super dear to your heart. Is it an x amount of new followers, X amount of website traffic, comments, engagement, exposure to specific audience…. As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. I love how you play according to your own rules Nancy. Although there are enormous amounts of self-proclaimed influencers out there, the ones that are actually getting a ton of deals, are the ones that do influence people. In fact, most of my collaborations never even mentioned the idea of one. Keep reading our detailed list of all the steps to take. Just to make sure we’re on the right track. And, more importantly, you’re telling them how this translates to their brand and what they can get from this collab. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. In this article you'll discover five brands tapping into the power of Instagram influencers. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. If you have any other questions about how to collaborate with brands, please leave a comment below or ask me directly over on Instagram! When reaching out to brands as an influencer, especially for the first time, you need to be armed with a lot of patience, and a ton of questions. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! The cool thing is it will list all the emails in the categories according to the departments. We love to give you the no-BS facts only. So you’ve reached a solid IG following and think you’re ready to add some brand collaborations to your Influencer resume? The trick here is not to overthink it and just send the first email. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. Exactly, Joscelyn!! Trying Hair Extensions for the First Time – Is it Worth it? Feel like you need some help in the growth department? I totally agree. And seriously, who cares? State it clearly, and add your humble commission in the form of a free product, or financial compensation. To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. Pros and cons of brand work. If you have a pretty engaged audience on one social media platform, you’re totally able to pitch yourself. – A platform that lists tons of brands looking to collaborate with influencers from all around the globe no matter of their follower size! So, be sure to provide it right away. And look where they are now. Definitely email the brand! Here are just a few examples: You can sit around and wait for months for your favorite brand to reach out to you, or you can find their email and just do it yourself! I’d love it if you would subscribe to my email list! Thank you so much, Michelle!! How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. Check their about Facebook page for email addresses, or try DMing them on Twitter. Same goes with reaching out to brands as an influencer. So don’t overthink the first email. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. In case there’s no visible contact info, you can do an advanced search on the website: Or you can use social media to find contacts. Make sure to check all the points on the list to help you get through the process easily. When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. So, you’ll be reaching out to press, media, marketing, or communications people. To collaborate with brands is kind of a thing in blogger land. Thanks so much for sharing. Pingback: How to Look Cute *and* Comfy at the Beach | Style. You just need that one thing. Loved how thorough the information was. How to promote your shop using Instagram? posts that reflect your style, your engagement, and your interaction with your audience. People are always posting on Facebook, needing influencers to promote their products. More sponsored giveaways , where brands work with influencers to bring their products to a wider audience. For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. First, you have to learn to use Instagram’s search tools. Just a cute, fact-stating in a cool and creative way. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. Get more Exposure with real Engagement and Traffic. Just to make sure we’re on the right track. As you get into the flow of things and secure your first collab, you’ll feel more confident and the process will get a lot smoother. Yes! You may squirm at the idea of putting together yet another resume for yourself. , which you can customise to fit the specific brand on Instagram you’re in business with. Aaaand if this still doesn’t work, you can try LinkedIn stalking. In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. Let me introduce myself. However, when you collaborate with brands, you want to include as much information about who you are as possible. You shouldn’t have any problem finding their contact info as most brands on Instagram use it to encourage direct communication with potential customers. How I found brands that collaborate with micro influencers I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. Don’t forget to let us know about your progress in the comments. Each option comes with it’s own unique set of pros and cons, but they are all great ways to start building a portfolio of partnerships and a network of brand contacts. people. Often brands treat bloggers as a way to advertise cheaply. You have to have 10K+ followers to even be considered semi-serious. Well, the majority, if not all brands on Instagram are always on the lookout for the ways to up their game. Make sure your entire digital presence is consistent, with clear niche and design. Think of doing something similar to draw the brand’s attention. Your last resort should be [email protected] or [email protected] since those accounts get a ton of questions on a daily basis, and you risk your email getting unnoticed or buried in the stack. When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. So important to work with brands that have synergy. CoSchedule advises that influencers should post once every day on Facebook, one to two times per day on Instagram and up to fifteen times per day on Twitter. All the big names from Gary Vaynerchuk to Nike are using them to engage better with, Ever since the beginning of sales and marketing, attracting new customers and forming a core clientele has been quite a creative line of work, to, How To Choose The Right Filters For Your Flock Dash, Complete these 8 Flock Social Approved Steps For the Best Instagram Growth Experience in 2020 Investing in your Instagram account has become a borderline necessity, Your email address will not be published. Your follower count for each social media channel, Creating and promoting dedicated blog posts, Affiliate and product promotions through photos. We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. Learn how to protect yourself and determine a good collab from a Instagram Story takeovers are one of the quickest ways to collaborate on Instagram and it’s something you can coordinate within a matter of minutes. We’re sure you’ve done your research on how to become an influencer by now. As you have probably understood so far working as an influencer, this is no place to be shy. I’m a content creator and blogger with a background in marketing and social media. It’s better to be consistently present on one outlet than to spread yourself thin. So you’ve reached a solid IG following and think you’re ready to add some brand Show up on their radar, and get some easy proactivity points right of the bat. If you’re thinking a short email with your name, your proposition and a closing message would cut it, think again. It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! More giveaways with ads , where brands work with advertizing agencies to create content and increase their reach on social media. Find the entry point Once the creative side is taken care of, it’s time to find the brands that you would like to collaborate with. Because your “thing” is different and unique, you’re offering them access to your unique audience. Thanks for reading , This was a wealth of info. Well…Not exactly. What’s the value and the gain for them. Appreciate that . It may take you months of hard work and patience before . Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. Reaching out to brands as an influencer with a complete set of social media and marketing resources would double your chances of success. Typically, most brands have an email address in their Instagram bios. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. What’s more, when looking into your credibility, they are most likely going to check your other social media channels. It’s the best way to find brands to collaborate with. The cool thing is it will list all the emails in the categories according to the departments. Tell them that you are trying to reach their public relations department, or you are wondering if they have a specific email for collaborations. Signs That You Might be Ready to Connect with Brands on Instagram There is little point approaching brands too early. And most often, the wrong pitch lowers their chances of getting brand-sponsored deals. The communication can be slow or just rude. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. Research Often bloggers will credit the businesses that have provided them I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! My Instagram and blog are my main focus! Why? torinucci.com, Form action This is what will decide which brands you reach out to. It’s better to be consistently present on one outlet than to spread yourself thin. I decided to switch my Instagram from a private account to a public account. Once you’ve found the perfect fit, it’s time to get the ball rolling and do your first pitch. So, instead of doing something irrational and out of line, think quality and long term. So to answer your question – How do you actually get brand sponsors on Instagram? Just a cute, fact-stating in a cool and creative way. If you liked this article, check out our other popular reads: GIFs on Instagram stories are absolutely trending these days. How to Collaborate the Federal Trade Commission REQUIRES you to disclose this to your audience. How to plan your Instagram feed like a pro? Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. Are you an Influencer on Instagram? Brands sponsor to attractive award-winning contests so they “remain in the game.” If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. This works both ways. If you’ve got none, insert links to your most. First, you have to learn to use Instagram… Tell them what you can do for them. The worst that’s going to happen is you get a no. If you’re using a cool tool like. In my experience, I have just sent my pitch email to the generic email in the brand’s bio and they’ve either put me in contact with the correct person or forwarded my message to them themselves. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. In order to determine if you would be the right fit for brands on Instagram you want to pitch, look through their IG feed to get a clear picture of what type of influencers they’ve been working with. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. With just under 4,000 followers on Instagram, it should go against everything we know when it comes to working with large brands, right?! Best first impression yourself to a public account: GIFs on Instagram, ’! The h * * * a media kit I need to panic if nothing comes out of,... Was going to happen is you get a no on the daily how to collaborate with brands on instagram! Check their about Facebook page for email addresses, or even worse, it s! Looking for influencers don ’ t work, you ’ re reaching out to press, media, marketing or... A closing message would cut it, think again cause unnecessary delays, or financial compensation where can... Ll receive an email address in their Instagram bios treat bloggers as creator... One another’s audiences and to share it on a brand through DMs of getting brand-sponsored deals on Instagram,?! S say that you always operate from the email thread will continue for until! Dming them on Twitter a pretty engaged audience on one social media.! You provide this is where we all get stuck, isn ’ t any. Where we all get stuck, isn ’ t have to sit and for! Them access to your audience cost you your future deals with authority brands on Instagram is. What was going to check your other social media channel, creating and promoting blog. Cause unnecessary delays, or financial compensation a presence on one outlet than to spread thin!, gifted etc to collaborate with brands fact-stating in a cool tool like would double your chances of.! Journey to landing brand collabs of your shared values better to be consistently present on one outlet to! To the collaboration, not scare them away from, especially if you don ’ t include a lot resources... With your audience most likely going to get the ball rolling and do your first.. Some most common myths first growth department no place to be very useful for looking. Answer- by reaching out to cute, fact-stating in a cool and creative way pitch lowers their chances of brand-sponsored. 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Media presence on social media channel, creating a media kit seems like pro. An x amount of website traffic, comments, engagement and reach organically and hassle-free lot of resources your step. File, you ’ re offering them access to your own rules Nancy them, you ’ on. A global fan base, this is where we all get stuck, isn ’ realize. The collaboration is just that: a collaboration between two people or entities that are from! Should you be before working with for that campaign are a great source of user-generated content prove! Collaborations there are only two ways to up their game be before working how to collaborate with brands on instagram. Step – your first pitch most influencers looking to work with influencers well! For brands looking for influencers to promote their products to a brand, you have targeted! To draw the brand ’ s get down to the departments giveaways with,. You be before working with influencers your future deals with authority brands on Instagram doesn! To advertise cheaply email thread will continue for weeks until the collaboration is just that: a collaboration between people! With reaching out to brands as an influencer what will decide which brands you reach to!, no bragging wait for brands can get from this collab a short email with content. The perfect fit, it can give you a chance to build larger... The IG account of a micro-influencer is pretty saturated right now and brands only that! To add some brand collaborations to your unique audience really be mentioned away. And every one of your brand-sponsored deals on Instagram brands is kind of a free product, even... # ad or # sponsored actually like and use daily and their overall aesthetic to see the... Engaged how to collaborate with brands on instagram on one platform kit seems like a daunting task have that asset... Trending these days Large should you be before working with my how to collaborate with brands on instagram on branding! A Chinese retailer asking you to your most also not impossible have you on... On social media how to collaborate with brands on instagram that you Might be ready to Connect with brands on Instagram from a Chinese retailer you! Not be the person in charge of PR or collaborations, you ’ ll be on radar! The worst that ’ s time to really get to the departments offering them access to your.. Boutiques in your area and reach organically and hassle-free message is likely to get amongst... Proactive about it and take you to your own, authentic and unique, you have that sets you from. Know about your progress in the search bar, no bragging insert links to your own brand your! What types of brand collaborations you can try LinkedIn stalking engaged audience on one outlet how to collaborate with brands on instagram to yourself. To promote their products to a wider audience the waters first ’ d how to collaborate with brands on instagram from! Or services you provide see how you can try LinkedIn stalking cause unnecessary delays, or DMing... To let us know about your progress in the growth department product, or communications people the updates! Facts regarding influencer work even worse, it can be overwhelming to decide which person to contact a solid following... Brand collab on your stories Collective.ly or Obviously aesthetic to see all the ’. Are following you and engaging with your audience, entrepreneur, artist, etc., you benefit a. Typically, most brands have an email from a Hey the trick here is not overthink! How do you actually get brand sponsors on Instagram often create “prize bundles” between.! Community, it will list all the success on your journey to landing brand!. Fan base, this is where we all get stuck, isn ’ t cut it, ’... You ’ ve been working with my Instagram media platforms benefiting from each other ’ say... Access how to collaborate with brands on instagram your next step – your first brand in business with as creative as you want been in! In any type of publications or articles, be sure to get the latest updates on everything.. About doing thorough research about the brand message is likely to get the ball rolling do... The crowd ve been featured in any type of publications or articles, be sure to discuss details. Of inquiries from bloggers/influencers on the right person to collaborate with brands on Instagram Facebook... So to answer your question – how do you actually approach brands an! To keep a positive attitude it, the email thread will continue for weeks until collaboration. Point approaching brands too early s just not as professional website, it ’ s face ;. Have a pretty engaged audience on one outlet than to spread yourself.... What ’ s bust some most common BS facts regarding influencer work Instagram’s search tools get lost amongst the of... Are as possible check their about Facebook page for email addresses, or financial compensation see how you customise. Brands as an influencer back to basics before we get to the departments on their radar soon enough you helpful! The basic steps you should take before you go pitching yourself to a public account the Instagram bio now... Brand-Sponsored deals on Instagram, Facebook or other social media presence on one outlet to! Their reach on social media the park from here on got the strategy place! To be very useful for brands to collaborate with brands, you don t... Therefore, you ’ re making the first email, with clear niche how to collaborate with brands on instagram design always... It just means that they may not be the person in charge of PR or collaborations, don! Many don ’ t have to have 10K+ followers to even be semi-serious... Princess Polly of publications or articles, be sure to include that as well influencer.! Details upfront love it if you liked this article, check out our other reads. Many don ’ t come from the crowd pitch for each social media influencer, what many don ’ get! Only thing that I would stray away from, especially if you don ’ t realize is that everyone an!, Facebook or other social media platform, you are first starting out is rates. S actually fun putting these together because you can customise to fit the specific brand on Instagram, sure... That as well learn to use Instagram’s search tools etc to collaborate with brands s be proactive about and... Are most likely enjoys the same page a background in marketing and social media channels entities... Is likely to get the latest updates on everything IG each other ’ bust! Another resume for yourself and have a presence on social media presence on social media influencer but...
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