Sales promotion is a vital bridge or a connecting link between personal selling and advertising. Sales Promotion Strategies. Is any paid form of non-personal presentation and promotion of ideas, goods or … These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. Sales promotion gives new energy to selling efforts. Due to the diversity of the market, the importance of sales promotion has increased tremendously. Still et al. Your potential for promotion is not the kind of casual commentary for … Decisions must be made about the geographical scope and duration of the promotion. To increase sales by publicity through the media which are complementary to press and poster advertising. Sales promotion comprises that range of techniques used to attain sales/marketing objectives in a cost-effective manner bu adding value to a product or services either to intermediaries or end-users, normally but not exclusively within a defined time period. Contests and rebates need set conditions. Advertising. Sales promotion strategies can be divided into three broad types. (1988) illustrated that sales management, originally referred to direc­tion of sales force, later assumed a broader description in addition to management of personal selling to include advertising, sales promotion, marketing research, physical distribution, pricing, and product merchandising. 1. Promotion mix is the combination of advertising, sales promotion, personal selling, publicity, public relations, and direct marketing that help an organization achieve its marketing objectives. This page contains Sales Management Seminar and PPT with pdf report. Sales promotion helps to remove the consumer’s dissatisfaction about a particular product and manufacturer. This mass distribution supports the very idea of mass production and the benefits of this mass production namely, better cheaper and more production is transmitted to all. A common mistake promotion-seekers make is asking the right question at the wrong time. Marketing managers must also create and conform to a total sales promotion budget. Sumit Thakur MBA Sales Management Seminar and PPT with pdf report: Sales Management has two schools of thought: Sales as an ART and Sales as SCIENCE. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. But this controversy is invalid since sales personnel can be trained / hostler for selling. Sales promotion acts as a bridge between advertising and personal selling. Sales-promotion is one of the promotional tools noted for creating, maintaining and extending demand for the firm’s products. The basic foundation of selling is to provide the customer with the 4P’s: the right choice of product, at the right place, at the right prices, with the right promotions. Understand Sales Basics And The 4Ps. Learn the textbook seven steps, from prospecting to following up with customers, so you can adapt them to your sales org's unique needs. Section 24.5 discusses strategic issues associated with sales promotions, and provides insight into why firms may still offer promotions even when they are unprofitable. 2. role and nature of sales promotion. Many states have laws governing promotions, especially contests. a) Consumer sales promotions. The 7-step sales process is a great start for sales teams without a strategy in place—but it's most effective when you break the rules. 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