Send samples to influencer. Identify what your readers and customers are into before sending out products. Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! Once they’ve emailed me their feature, I refund their order in full. from a wide variety of sectors and market niches. Hey Guess What? This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . 7. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. Influencers can enjoy a free 3 day sample pack of Skinny Brew ($20 retail value)! Thank you so much for applying to collaborate with [company name here]! Foster a relationship that focuses on your mutual admiration for their content and your brand. It's a great platform for mutual promotion, first and foremost. In addition to the increase in visits you can get, this will increase your reputation in the sector. If you’re not willing or capable of filling it out, then we’ll be parting ways. Then I danced around my hotel room like a drunken idiot. While you can write the text from the scratch, using pre-created and pre-formatted templates could make your task easier and quicker. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Free Product Sample Outreach. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. If you can catch her attention, the more likely the return of attention. February 2019 There are more obvious obstacles like fake influencers with purchased followers. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. To gather high volume, pick high-quality content creators who understand their audience. (At the time, I was at the world’s most miserable business conference). Sharing Amazing Products. They may be prompted to reply to your email even just to thank you. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. Then one day she just up and featured it, and I got more organic follows from that single post than any of my previous attempts. You may not have a physical address, but your first contact may be to ask if you can send your product to him. Already have a product online but need to sell more of it to make rent? Skinny Brew helps you burn fat, increase focus and energy and curb your cravings – all with a great tasting coffee. And they usually will. Is that cool? As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. When you’re in business for yourself, the nicer you are the better you tend to do. I was so freakin’ excited I think I called everyone in my phone. Wanna steal my tricks? What to do When You Do Send Freebies. And they have very loyal audiences. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. More frequently than I care to admit. Make sure it’s a good match! But I’ve had a lot of requests from people who think they’re insta-famous. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. I used Etsy tags to get my first 500 sales in less than 6 months. Don’t forget: when in doubt, charge a deposit. Create your own unique website with customizable templates. August 2019 Engagement Through Influencer Giveaways. Hearn and Schoenhoff state that the authentic and trustworthy personal brand of social media celebrities can be capitalized by companies and advertisers for consumer outreach. Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. Octoly will also take care of any shipping issues that might occur. So how do you know when a freebie is worth your time? Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. Subject Line: Your Application to Collaborate with [company name]. There is no standard budget for influencer programs. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Identify what your readers and customers are into before sending out products. 'We created a win-win scenario,' Arasin jokes. Ask them to send you the URLs of features they’ve done before. I just create a custom listing on Etsy. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Especially considering half the freebies I send out never get posted. (For all my business lovelies out there: please feel free to copy this form for yourself. Hi there, my name is Jenni. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! Don’t forget: when in doubt, charge a deposit. Before Hitting Send… Do a read through. This is a particularly good one to use for micro influencers as they are more likely to … I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. There are more obvious obstacles like fake influencers with purchased followers. A best sample is available below for thank you note to influencers after appointment which is shared … We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Influencer marketing is a trending topic in content marketing. Offer influencers free products to run social media giveaways and build your brand visibility even more. 9/21/2020 0 Comments The Internet is full of influencers: bloggers, journalists, YouTubers, etc. Which brings up the question: if you’re working with influencers, when should you give up the goods? December 2018 channels in exchange for a shoutout/review? This is a big deal. [Insert another sentence about their feed that adds a human element]. It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. This article was inspired by a request I recently received. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. Their reviews will be much more useful (and likely … Hopefully, they will mention you in one of their social networks giving you notoriety. Be sure to use language that makes the influencer feel special. Hey [name], My name is [your name] from [company]. Many of them have a large following on their social networks. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. I’d love to send across a sample for you along with five others that you can gift your followers as well. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. Learn how you can keep your shop running and profitable during uncertain times. March 2019 Personalized subject lines with the name of the receiver can increase your email open rates by 2%. The creators will receive their packages within four days. Now there are always exceptions to the rule. If you're interested, we can set up a phone call this week to discuss starting a collaboration. The first time a blogger asked to feature my Etsy shop I nearly shit myself. I’ve had people request freebies that never posted them. Please feel free to use code ‘[code here]’ for 10% off anything in the shop [URL here]. Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. One of the things about small-time bloggers and instagrammers is that they have no idea how much work goes into a handmade product. Conversion-based campaigns work best with 100-200 micro-influencers. Hey Guess What? So, go on and send your influencers free merch and let them create awesome content to boost your product sales. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. 4. If you’re sending an item that comes in different sizes, do your homework. Influencer outreach is critical for any content marketing campaign, because influencers expose your brand to a larger audience, and because your audience values endorsements from third … If you want to build a strong relationship with an influencer, make sure to speak the same language. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … Influencer, Andrea Russett, posted 10-seconds Snaps over a five day period, questioning how real this film was, and opening up discussion with her audience. Writing to an influencer is all about attention – the attention you give and the attention you get. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else). If your budget allows, you should try to provide more – upwards of $100 value will result in more appreciative influencers and better content. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. 4. While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. Please note: You need at least 1,000 followers on one of the major social channels to qualify for the free sample. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. June 2019 Our highly targeted social influencer marketplace that focuses on influencers in Beauty & Fashion. The Internet is full of influencers: bloggers, journalists, YouTubers, etc. She never told me about the feature, and I never asked her to post my product. Kristen. Hey [Insert Influencer Name], I have been following your profile on [insert social media platform] and really loved your post (s) on [insert topic]. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. Are they liking and commenting on posts? Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. Sending Free Product Samples to Influencers. Make sure you’re not using tired language. October 2019 If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Love Beauty & Fashion. There is a lot to be gained from working with influencers. 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