(Marketing) unique selling proposition or unique selling point: a characteristic of a product that can be used in advertising to differentiate it from its competitors Learn more. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ … As such, a USP is important as it provides more value for money to consumers who would be swayed towards opting for better goods or services. The United States Pharmacopeial Convention (USP) is a nonprofit scientific organization founded in 1820 in Washington, D.C., that develops and disseminates public compendial quality standards for medicines and other articles (Bylaws, Articles II, and VII). So consider turning yours into your unique feature. Ideally, every business should have a specific audience and target a niche, but having that does not automatically mean it’s your USP. USP definition / USP means? The people who are not doing that are going to close some deals probably, just by the sheer mathematics of getting leads, but the ones who are actually coming with a unique selling proposition are going to be here through the market cycle. The USP names the single most important differentiator between your business and every other competitor or alternative solution out there (including the alternative of not doing anything). Share: Share on Facebook Share on Twitter Share on Linkedin Share on Google Share by email. USP is an abbreviation for 'Unique Selling Point.' A Unique Selling Proposition is an especially critical marketing tool for small businesses who are forced to compete with both other small businesses and larger retail chains. USP is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary It can define your business and most important business … The process of USP Analysis : 1) Understand the core values of your brand. In a crowded market of similar competitors, this proposition will … The United States Pharmacopeia (USP) is a pharmacopeia (compendium of drug information) for the United States published annually by the United States Pharmacopeial Convention (usually also called the USP), a nonprofit organization that owns the trademark and also owns the copyright on the pharmacopeia itself. A feature of a product or service that make it stand out compared … It’s what sets your business apart from others because of what your business makes a stand about. Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. Have you ever looked at the label on a prescription or other medical product and seen the letters “USP”? The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. We know 314 definitions for USP abbreviation or acronym in 5 categories. Whether you're starting a new business or looking to shake up an existing product lineup, developing a USP is a crucial step in the lifecycle of your product and business. Consequently, USP can be uniqueness in reaching to the customer, developing a product, delivering a product or best price for the customer. A USP is the main positive point which a product or a service has to offer to its customers, which is valuable, unique and which no other brand offers. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. The meaning of the USP is also explained earlier. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. The people who are doing that are the ones winning the market. USP Stands For: All acronyms (314) Airports & Locations Business & Finance (11) Common Government & Military (9) … Unique Selling Proposition(USP) Definition. What is USP? The effectiveness and logic of a strong USP help the seller to position his product in the market. ; What does USP mean? You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. This is a vestige of one of our nation’s earliest public health and safety measures, a practice that dates back to the earliest days of our democracy—well before the U.S. Food and Drug Administration (FDA) was formed.. Possible USP meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. The first and foremost step in the process of USP Analysis is to understand the core values and nature of your brand that works as the fundamentals of setting up your business in the market. Definition: A unique selling proposition is the defining factor or characteristic that sets a company apart from its competitors. Development of USP: To develop a USP, the first task is to decide what is unique about the product or service in the eyes and minds of the target market. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. Creating a Unique Selling Proposition. Looking for the definition of USP? What is the meaning of USP? USPs by Tash Hughes of Word Constructions (www.wordconstructions.com.au) What on earth is a USP you may be wondering… USP stands for Unique Selling Point. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. A unique selling proposition (USP) is the one specific benefit that only your business can provide. Till now you might have got some idea about the acronym, abbreviation or meaning of USP The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. However, many marketers agree that it is not just easy to develop a strong USP. 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